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Brand Dialogue-Yinsha Media Interview with Haffner Group Chairman Jacky Lee

Brand Dialogue-Yinsha Media Interview with Haffner Group Chairman Jacky Lee

  • Categories:Company news
  • Author:Haffner
  • Origin:Haffner
  • Time of issue:2021-10-18 09:14
  • Views:

Brand Dialogue-Yinsha Media Interview with Haffner Group Chairman Jacky Lee

  • Categories:Company news
  • Author:Haffner
  • Origin:Haffner
  • Time of issue:2021-10-18 09:14
  • Views:
Information

At 16:30 on October 16, 2021, Jacky Lee, Chairman of Haffner Group and Chairman of Shaoyang Chamber of Commerce in Zhaoqing City, entered the "Brand Column" of Yinsha Media to receive a live interview. The main content of this interview: reveal the secret of the success of the leader in the machinery industry, and interpret the driving force of the machinery industry on the physical manufacturing industry.

Deliver quality with quality

During the interview, Jacky Lee said: Haffner intelligent equipment inherits German manufacturing technology, carries forward the German rigorous and dedicated craftsman spirit, pays attention to every detail in the production and manufacturing process, and creates high-quality equipment. Only high-quality equipment can Process high-quality products. At the same time, the continuous development of equipment intelligent operation can not only streamline manual operations, reduce the inferior quality caused by human operation errors, but also improve the production and processing efficiency of the enterprise, and maximize the value of the enterprise.

Jacky Lee said: When Haffner entered China, Haffner equipment also encountered many barriers in processing, talents and markets. Because of the differences between Chinese and Western cultures, the language, ergonomics, and operating habits of Haffner equipment that have just entered the Chinese market have caused many inconveniences to corporate workers. Haffner's after-sales, business and technical teams collect customer feedback and develop in-depth on the basis of German technology. Customize and produce intelligent equipment that is more in line with Chinese ergonomics and habits, and solve the problems encountered by enterprises in production. Various problems have promoted the development of the aluminum processing entity manufacturing industry.

Haffner smart devices are not only well received in China, but also exported to developed countries such as Canada, Australia, and Singapore.

Haffner was established in Germany in 1926, entered China in 2008, and relocated to Zhaoqing's Chinese factory in 2013; in 2021, the expansion of its new headquarters in Zhaoqing National High-tech Zone (Dawang) was officially opened. Will assist the majority of aluminum deep processing manufacturing enterprises with higher equipment products and better services.

Haffner Group

As a high-tech enterprise, Haffner mainly produces: intelligent automated production lines, intelligent CNC machining centers, CNC double-head saws, automatic servo-feeding cutting saws, CNC end mills, digital corner assembly machines and other products. Products are mainly used in aluminum doors and windows, curtain walls, aluminum templates, automotive lightweight, smart homes, 5G base stations, bathroom hardware, rail transit, solar photovoltaic, UPVC plastic steel, mobile communication equipment, aviation ships and other aluminum profile related high-end equipment series processing industries . Originated in Germany in 1926 and brand inheritance for nearly a hundred years, Haffner is an aluminum deep processing intelligent equipment system integrator integrating R&D, design, production, sales, training, and after-sales.

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