"Digital" is a word that has frequently appeared in the aluminium door and window fabricating industry in recent years, and it has become a development trend that many door and window companies want to achieve, but it is difficult to achieve. The realization of digitization requires the joint realization of visible machinery and equipment, computer software and invisible production are the foundation and crucial. This issue of "Foshan Doors and Windows Big Talks" interviews Mr. Li Haitian, chairman of "Haffner Group", which focuses on intelligent equipment for aluminium doors, windows and curtain walls, to understand how machinery and equipment enable enterprises to enter the digital age of aluminium doors and windows.

Haffner Group is a high-tech manufacturing enterprise integrating R&D, design, manufacturing and service. It is committed to becoming a world benchmark in the intelligent equipment industry for deep processing of aluminum profiles; it mainly produces intelligent automatic production lines, intelligent CNC machining centers, and CNC double-head saws. , automatic servo feeding cutting saw, CNC face milling, digital corner forming machine and other products; used in building doors, windows and curtain walls, aluminum formwork, automotive lightweight, smart home, 5G base station, bathroom hardware, rail transit, solar photovoltaic, mobile communication equipment , aviation and ships and other industries, is a high-quality German aluminum deep processing intelligent equipment system integrator.

Q: From government departments to industrial enterprises, they are vigorously advocating the digital upgrading and transformation of the manufacturing industry. In terms of digitization, Haffner Group can be said to be an important part of the digital transformation and upgrading of the aluminium door and window industry. What do you think of this hot spot?

A: The national government is vigorously promoting the digital transformation of the manufacturing industry. At the same time, digital transformation and upgrading is the only way for intelligent equipment manufacturing enterprises. In the past, the aluminium doors and windows we used only focused on sheltering from wind and rain, but as consumers pursue a better life, doors and windows must also reflect comfort and beauty. Increasingly, Haffner, as an intelligent equipment production enterprise, has entered the era of digital equipment production, and equipped with an ERP system to replace the process of transmitting information with drawings in the past. For example, the design department can directly place an order to arrive. double-head saw machine series, and then the double-head saw optimizes the cut according to the cut list, improving the production efficiency of aluminium door and window enterprises.

Mr. Li Haitian, chairman of "Haffner Group", said: I think the digital transformation and upgrading of customized home door and window enterprises must be carried out according to their own development, which is customized industry, and different customers have different needs, and "Haffner" will develop for manufacturing door and window machines to meet different needsm, and we will also expand the scale, add multiple business divisions and divide them into two major sectors to serve customers. One is to specialize in creating intelligent manufacturing production lines, and the other is to target small and medium-sized enterprises that need digital transformation and intelligent manufacturing.

Q: Under Mr. Li's strategy, it is more able to promote the rapid entry of digital transformation of door and window enterprises in Foshan, right?

A: Yes. We need to embrace digitization and at the same time keep pace with the times. The government provides a lot of assistance, policies and guidance to the manufacturing industry. As aluminium door and window industrial enterprise, it is more necessary to combine the direction of the country, the positioning of the government, and the development of the enterprise itself to transform into digital and intelligent, which must be painful, enterprises must clearly understand their own on positioning and the market to achieve digital upgrading and transformation.

Q: Many companies attribute the difficulty of introducing digitization to the high price of equipment, rather than starting from the fundamental digital internal management. Mr. Li, do you think this is correct?

A: As an equipment manufacturer, we certainly want to produce more equipment with a higher level of automation. And our new factory is completed, Haffner factory will be divided into two major sections, the first is to develop fully automatic production lines for the needs of brand enterprises; , the second if for small enterprises. I think the digital transformation of small and medium-sized enterprises is imminent. There are several reasons. First, it is difficult to recruit employees. Second, it has high requirements for quality. Third, it has strong market competitiveness. Fourth, regional brands are relatively strong. Therefore, in 2022, we will serve small and medium-sized customers, provide them with affordable and reasonable machines series, and help them with their digital transformation and upgrading.

Q: As far as I know, Haffner Group opened a new workshop for the production of intelligent equipment for aluminum deep processing in August of 2021. How is the effect after more than 4 months?

A: In the first 10 years, we passed the survival period, and now we have entered the second 10 years. At this point in time, it is also a transformation for us. The new headquarters building was completed and the digital workshop layout was completed. In the past 4 months, I have been deeply touched by the recruitment, the hardware facilities of the survey site, and the new equipment layout of the site. In 2022, we will start the layout, changing the previous shortage of venues and personnel, and achieving rapid increase in capacity through two major sectors. And the new headquarters to recruit outstanding R&D personnel, develop more advanced equipment for the company for the development of the industry; provide employees with an excellent accommodation environment, retain talents, and cooperate with "Haffner" together.

Q: Just now, Mr. Li said that the intelligent equipment for aluminum deep processing is customized for customers, not standardized across the board, please advice.

A: Our general direction is based on the customization of customers. The door and window industry itself is a customized industry. The times are changing, and the company must also change and keep pace with the times. As a manufacturing enterprise, it must be down-to-earth, do a good job and serve well. every customer.

. every customer.

Q: As a technology-based enterprise, Haffner provides important support for door and window enterprises to enter digitalization. Mr. Li, how long do you think it will take for the current digitalization level of the aluminum door and window industry to go to a higher level?

A: At present, improvement of aluminium doors and windows are at a primary level, and they are climbing through the hurdles. Most of the equipment used by door and window fabricating companies is manual, which is not numerically controlled which is slowly transform to digital. I think that the home decoration improvement door and window market is promising with full of confidence that Haffner will help customers to make more comfortable door and window after more high intelligent equipment and services.

Q: Regarding the digital transformation and upgrading of aluminium doors and windows in Foshan, in your opinion, how should enterprises start?

A: Every enterprise needs to find a digital connection and get through the digitization from order placement to order receiving, design and production steps. More than 10 years ago, "Haffner" has already advocated ERP, two-dimensional code, and port docking. With the promotion of the government, the industry has been reshuffled while all is difficult to recruit and product quality requirements have improved. Now major enterprises pay attention to digital software such as ERP systems. In future Haffner will increase its services to small, medium and micro enterprises, and develop and produce aluminium working machines suitable for them.

Q: What does Mr. Li want to describe on enterprises about digital transformation and upgrading?

A: I wish you all a prosperous business in the new 2022 year. For digital transformation, we must embrace digitization, and we must tailor our own digital path according to the development of our own enterprises. Finally, I wish the aluminium window and door business line improvement industry to get better, thank you.